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Social Media Marketing

Digital MarketingBeginner20 Hours

A practical social media marketing course teaching students to build and grow a brand's presence across Instagram, Facebook, LinkedIn, TikTok, and YouTube. Covers content creation, copywriting, paid ads, analytics, community management, influencer marketing, and content calendar planning. Aligned with Meta Social Media Marketing Professional Certificate domains. Prepares students for social media manager and content strategist roles.

What You'll Learn

  1. 1Social Media Landscape
  2. 2Platform Strategy — Instagram & Facebook
  3. 3Platform Strategy — LinkedIn, TikTok & YouTube
  4. 4Content Creation Basics
  5. 5Copywriting for Social Media
  6. 6Hashtag Strategy & SEO
  7. 7Video & Reels Marketing
  8. 8Paid Ads Fundamentals
  9. 9Community Management
  10. 10Analytics & Insights
  11. 11Influencer Marketing
  12. 12Content Calendar Planning & Batch Production